Local coffee. Network effect.
Good coffee.
Better chain reaction.
Send a friend a local coffee in about 60 seconds. They send one forward to unlock their gift—one small treat becomes the next big connection.
Starting with one campus. Built for the cafés around it.
The CupForward loop
Send → Send forward → Sip
Our launch promises
Real friends, not ad clicks
Local cafés, real visits
A clear send-forward rule
01 / The chain
A gift that doesn’t stop at you.
No audience to build. No feed to fight. Just a friend, a coffee, and a reason to pass it on.
The important bit
Send one forward before you redeem your own.
Every gift carries an invitation to keep the generosity going.
Pick a friend. Send a coffee.
Choose a coffee from a participating local café and send a little good energy in about 60 seconds.
Their next send unlocks yours.
Your friend sends a coffee forward to someone else before unlocking their own gift. That’s the rule that keeps the chain moving.
Walk in. Pick up. Keep it local.
They redeem their unlocked gift at the café. A digital invite becomes a real visit, and the next friend is already in the loop.
Small launch. Clear targets.
One campus is our proving ground.
These are launch goals, not milestones we’ve already hit. We’re watching whether each sender brings the next one along.
10–15
cafés in the launch plan
500
week-one gift goal
>1
next sends per user: target
02 / For café partners
More footsteps.
Not more impressions.
Our café model is roughly $1 per redeemed gift. The fee is tied to a customer walking through your door—not an invite sitting unopened.
Planned café redemption fee
~$1/ gift redeemed
Confirm launch terms and coffee pricing before joining.
Free
For individuals getting started
$0/month
- 1 workspace
- Up to 3 team members
- Basic analytics
- Community support
Your friend is the next link
Make someone’s day.
Then let it multiply.
Start with one coffee and one friend. CupForward takes the good energy from there.
Start a coffee chainRun a café? Meet the campus launch